Why Gav hasn't been reappointed at Atlético Madrid

By David Marsden · Hamburger SV

Fourteen of this season’s fifteen bottom-three decisions were straightforward. Atlético Madrid was not, and it’s my decision, so I owe everyone a full explanation.

Gav has not been reappointed. I take no pleasure in it. For a long time Gav was the life and soul of Top 100. He ran the World Club Cup, designed the old blog header, and was one of the most active managers we had. That is exactly why this season and last have been so disappointing.

What the rules say

The standard is the one we set out after Season 25 and wrote into section 3.1 this season: reappoint unless reappointing would be a clear and obvious error. The manager gets the benefit of the doubt.

Gav’s review found one clear and obvious error. His review score was 37.6 out of 100, below the line of 45 for Divisions 1 and 2:

Score Out of
Result against the strength of his squad 3 30
Track record over the last two seasons 12.1 20
Activity and contribution 7.5 30
Record and conduct 15 20
Total 37.6 100

With one error, the rules leave a second chance to the admin team, and a second chance needs a majority of the admin team’s votes. There wasn’t one, so under the rules Gav is not reappointed. I’ll be open about why I voted the way I did, though, because I’d have voted the same whatever the score.

On the pitch

Gav has managed Atlético Madrid for 17 seasons, since Season 12. He took over from Top 100 club building legend Doug Earle; Atlético was a team that had just finished 5th in Division 1 with the 10th strongest squad in Top 100. Gav spent his first 12 seasons in Division 1 and finished in the top half only three times. They went down in Season 23, and after five seasons in Division 2 they’ve now been relegated again, to Division 3.

The squad is very much Gav’s own: he’s had 17 seasons to build it. By last season it was only the 34th strongest in Top 100, down from 10th when he took over. This season Atlético finished eight places below where their squad’s strength said they should.

Off the pitch

The score only tells part of the story, and this is the part that decided it for me.

February: the second chance

In February, another manager accidentally turned down one of Gav’s friendly requests for the World Club Cup. Several managers messaged him, and he replied, happy to arrange the games. All Gav had to do was send the request again.

He refused. Several managers asked him to resend it or send a message, and he refused each time. He called the other manager a waster and gave him an offensive nickname. Then he announced he was going on strike: he would log in twice a week and stop playing the World Club Cup and the Youth Cup. The World Club Cup is mandatory. His price for playing the second leg was a 3-0 walkover in the first leg and a public apology.

I told him then that I’d had enough and he was out. In the end I didn’t follow through. He apologised, and I said the simplest thing was to arrange the games and move on. That was his second chance.

Since then

He did what he said he’d do. For the rest of last season and this, Gav has been deliberately inactive. Activity and contribution used to be his strongest part of the review. This season he entered none of the optional Top 100 competitions and helped with nothing.

That includes the Youth Cup. Atlético have one of the best youth teams in Top 100, twice Youth Shield winners in recent seasons, and Gav didn’t enter it. Like João at Sporting, he had a great youth team and chose not to play it.

When he did post on the newsfeed, it was usually to criticise Top 100 and how it’s run. He has posted negative comments about other managers and has repeatedly accused other managers of cheating without foundation. At times he has been abusive.

He hasn’t asked for his job back, or spoken to me about it at all. Instead he posted that he had decided to stay, again ignoring the rules. It isn’t a manager’s decision whether they’re reappointed.

Why it matters

We’ve been here before. After Season 25, João wasn’t reappointed at Sporting. João had taken Sporting from Division 3 obscurity to Division 1. He wasn’t reappointed because he didn’t meet the standards we expect of every manager: playing the mandatory competitions, responding to the admins, taking part in the community and setting his teams. We said then that those standards apply equally to everyone, with higher expectations for the managers of Division 1 and 2 clubs.

Gav’s case is very similar, and arguably worse. João built something at Sporting, and he talked to me about what was going on for him and responded graciously to the decision. Gav took a top Division 1 side down to Division 3, and he hasn’t spoken to me at all. Reappointing Gav after not reappointing João would mean the standards weren’t applied to everyone.

I’ve been here before with other managers who stopped playing by the rules. Reappointing a manager who has failed this badly, and who has made it clear more than once that he won’t follow the rules everyone else follows, sends the wrong message about what’s acceptable here.

I know Gav has friends in Top 100 and is popular. But we set out to stop appointing managers on popularity. It’s unfair on managers who are better, who are making an effort, and who deserve a chance more.

What happens now

Atlético Madrid is now vacant and will be filled through the vacancy round. Applications close on 10 November.

I hope Gav takes a break from a game world he hasn’t enjoyed this year, and I’d be glad to see the Gav of a few seasons ago again one day.

David Marsden, Top 100 game world owner


New Alerts for Manager Accounts

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Apply to Manage a Vacant Club

A structured and transparent process is now in place for filling managerial vacancies at Top 100 clubs, involving published applications, scoring criteria, and public accountability for decisions.


S28 Sackings and Reappointments

The new rules for manager reappointments in the bottom three of Top 100 establish consistent decision-making based on specified criteria, ensuring that managers receive the benefit of the doubt unless clear errors occur.


The New Top 100

4 short podcasts. After a Youth Shield fiasco, here’s what’s changing in Top 100 and why it should mean less admin, fairer tournaments and more fun for everyone.


Youth Cup fixture arrangements: rules clarification

By David Marsden · Hamburger SV

Yesterday’s Youth Shield round exposed two separate problems, and it is worth being clear about both of them.

First, the new Tournament Centre was harder for some managers to navigate than it should have been. I accept responsibility for that. Based on the feedback, the tournament site has already been changed to make the schedule much easier to find, and My Matches now gives managers a simple personalised view of who they are playing and whether they should send the friendly request or expect one.

Second, one part of the published Youth Cup rules had become out of date. The old wording told an away manager who had not received a friendly request to contact the home manager 24 hours before kick-off. That was written when Soccer Manager allowed friendlies to be arranged much later. Changes to the game now mean that Wednesday can be the last opportunity to arrange a Saturday friendly.

The rules have therefore been clarified for future rounds.

Fixtures will normally be published by Sunday evening. The home manager should send the Soccer Manager friendly request promptly and no later than Wednesday. The away manager must also check the fixture and, if no request has arrived, contact the home manager before Wednesday’s arranging window closes. If either manager encounters a problem, they should tell the organiser while there is still time to resolve it.

The responsibility remains shared, but that does not mean the two jobs are identical. The home manager initiates the fixture; the away manager checks that it has happened and chases if it has not. Where there is a dispute, evidence of a timely request, message or attempt to resolve the problem can distinguish the manager who made a reasonable effort from the manager who did not. If neither manager makes a reasonable effort, both can forfeit.

Tournament reminders and newsfeed posts are useful back-ups, but they do not replace managers’ responsibility to find their fixture and arrange it in time.

This clarification takes effect from 13 September 2026. It does not retrospectively reopen the S28 Youth Shield Round of 32 decisions from 12 September. Those decisions were made under the rules and circumstances applying to that round.

The change is recorded in the Top 100 rulebook and in the full Youth Cup rules rather than silently replacing the old position. That matters: when the platform changes, our procedures sometimes have to change with it, but we should always be able to establish which rule applied at the time.

The practical version for managers is very simple: check My Matches on Sunday, send or chase the request, and don’t leave it until the end of the week.


Top 100 has moved

The Top 100 website is transitioning from WordPress to Micro.blog, preserving its history while simplifying the contribution process for managers.


Introducing the Youth Cup Tournament App

The Top 100 Youth Cup now has its own dedicated tournament website:

Visit the new Youth Cup app

What began as an attempt to make the Youth Cup easier to organise has grown into something much more ambitious: a complete tournament platform for managers, organisers and spectators.

The new app brings fixtures, results, tables, knockout draws, rankings, disciplinary records and tournament history together in one place — while also giving every participating manager their own private portal.

And although it has launched with the Youth Cup, the longer-term plan is for it to become the home of future Top 100 competitions too.

A Dedicated Manager Portal

Every participating manager can now log in through the new “Manager Portal”.

From there, managers can see the matches they are responsible for arranging, submit fixture details, report results and keep track of their tournament commitments without having to search through WhatsApp messages or spreadsheets.

The portal is designed to make it immediately obvious:

  • which matches still need to be arranged;
  • which results are awaiting submission or confirmation;
  • what deadlines are approaching;
  • and whether there are any outstanding tournament actions.

This should make the Youth Cup much easier to run while reducing missed fixtures, duplicated messages and administrative detective work.

Tournament Summary

The “Tournament Summary” gives a quick overview of the current competition.

It brings together the key tournament numbers, including the number of participating teams, matches played, goals scored and the progress of the competition.

It is the quickest way to see where the tournament currently stands without having to navigate through every group and round.

Featured Matches

The “Featured Matches” section highlights some of the biggest or most interesting upcoming fixtures.

These might include heavyweight group matches, qualification deciders, knockout ties or matches with particular significance to the competition.

The aim is to make the tournament feel like an event rather than simply a list of results.

Featured matches can also be supported by previews, manager comments and press conference quotes.

Winners and Tournament Archive

The “Winners section” celebrates the clubs and managers who have won the Youth Cup and Youth Shield.

Past competitions can also be accessed through the tournament archive, creating a permanent historical record rather than allowing each season’s results to disappear into old posts, spreadsheets or Challonge brackets.

Over time, the archive will include:

  • tournament winners;
  • runners-up and losing semi-finalists;
  • group tables;
  • knockout results;
  • final rankings;
  • leading scorers and statistical records;
  • fair-play records;
  • and links to the original tournament coverage.

Group Tables

The “Groups section” contains every group table, fixture and result.

Tables update automatically as results are entered, including points, goal difference, goals scored and qualification positions.

This removes the need to calculate tables manually and makes it much easier for managers to understand exactly what they need from their remaining matches.

Knockout Fixtures

Once the group stage is complete, the “Knockout section” follows the competition through every round of the Youth Cup and Youth Shield.

Fixtures, aggregate scores and qualification status can all be viewed from the same page.

The app is also being built to support different knockout formats, including:

  • single-leg matches;
  • two-legged ties;
  • extra time;
  • penalties;
  • seeded draws;
  • and teams dropping from one competition into another.

That gives us much more flexibility when designing future tournaments.

There are no knockout fixtures to show, yet, of course - let’s just hope it all works when the time comes, haha!

Tournament Rankings

The “Rankings section” compares every participating team across the tournament.

Rather than only showing who remains in the competition, the rankings provide a complete picture of performance based on group results and knockout progress.

This means teams can still compete for the highest possible final ranking even after elimination — and it gives us a useful way to compare performances across different groups.

The rankings can also help shape future tournament seedings.

Fair Play

The “Fair Play section” records forfeits, unplayed matches and other tournament compliance issues.

This is not intended simply as a wall of shame. It gives managers a transparent record of whether fixtures were completed properly and allows tournament decisions to be applied consistently.

It will also make it easier to determine eligibility for future prize draws, awards or tournament invitations.

Over time, the fair-play system could develop into a broader manager reliability record, recognising the managers who consistently arrange and complete their matches on time.

Full Tournament Brackets

The “Brackets section” provides a visual overview of the knockout competition.

Managers can follow the route from the opening round to the final, see which teams could meet in later rounds and track both the Youth Cup and Youth Shield without leaving the site.

This replaces the need to rely on a separate external bracket service and means the complete tournament can now be managed and archived within the Top 100 platform.

Brackets will appear, as if by magic, when the group stage finishes, similar to the archived Challonge S27 Youth Cup above.

Press Conferences

One of the more entertaining additions is the introduction of tournament press conferences.

Managers can provide comments before or after matches, respond to questions, make predictions, praise their players, complain about referees, put pressure on their opponents or deliver the usual carefully rehearsed football clichés.

Selected quotes can then appear alongside featured matches and tournament coverage.

It gives managers another way to become involved in the competition and should help create some stories, rivalries and personality around the matches.

Built for More Than the Youth Cup

The Youth Cup is the first competition to use the new platform, but the underlying system is being designed to support a range of different Top 100 tournaments.

Future plans include hosting:

  • the World Club Cup;
  • future Regen tournaments;
  • new Youth Cup seasons;
  • one-off invitational tournaments;
  • and other community competitions.

Different tournaments will be able to use different numbers of teams, group formats, knockout structures, seeding systems and fixture rules.

The aim is not to build a single Youth Cup page. It is to create a reusable Top 100 tournament platform.

Tournament Registration

A future registration system will allow managers to enter upcoming competitions directly through the site.

Managers will be able to register their team and receive confirmation once they have been accepted.

Tournament organisers will then be able to review entries, remove duplicates and everyone will be able to see the list of participants before and after registrations close.

More Features Planned

Other ideas being considered include:

  • automatic fixture reminders;
  • tournament notifications;
  • manager and club tournament profiles;
  • head-to-head records;
  • live draw generation;
  • downloadable fixtures and calendar integration;
  • embedded match reports;
  • and a central page showing every active and upcoming Top 100 competition.

A Better Way to Run Top 100 Tournaments

The Youth Cup has always relied heavily on managers volunteering their time, arranging matches and reporting results.

The new app will not eliminate every missed deadline, forgotten fixture or confused manager. That would require considerably more advanced technology such as Top 100 AI-powered microchip implants.

But it should make the tournament clearer, easier to follow and much less labour-intensive to administer.

More importantly, it gives Top 100 tournaments a permanent home of their own.

Take a look around:

Explore the Youth Cup app

And managers taking part can access their fixtures and tournament tasks here:

Open the Manager Portal


If you would like to support the ongoing maintenance costs, and all the new development of the Top 100 website and app ecosystem, please consider donating.

You can give anything from a one-off £1 donation or set up a regular amount via Stripe.

If you don't want to, or can't afford to, that's also fine.


Youth Cup Registration

Want to go down in History? Consider yourself a master scouter? Can you build a strong youth XI alongside your first XI? Can your name be uttered in the same breath as multiple Youth Cup winners Dan Payne, Frank Hirst, Alex McLean, Salvatore Zerbo, Doug Earle and Glen Mullan?!

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Youth Cup S26

The Top 100 Season 26 Youth Cup brings together 64 academies across world football in a seeded group stage.

Teams are split into 8 groups of 8, each playing 7 matches.

The top 4 from each group advance to the knockout rounds, where 32 teams battle it out in a single-elimination format until we crown the champion.

All fixtures are scheduled weekly in advance so please send out and accept your friendly requests asap. First matches scheduled for Saturday 20 September.

Youth Cup WhatsApp.

🔗 View Live Tournament Bracket

🔧 Tournament Settings (Top 100 S26 Youth Cup)

Format: Round Robin (Groups of 8) → Top 4 qualify → Single Elimination Knockout

Entrants: 64 (seeded by ratings)

Rounds per group: 7 (one match per week, no home/away duplicates)

Knockout stage: 32-team single elimination (5 rounds to champion)

Schedule: Weekly fixtures every Saturday starting 20 September.

Seed Team
1 Genoa
2 Espanyol
3 Barcelona
4 CSKA
5 Dortmund
6 Flamengo
7 Hertha Jugend
8 Juventus
9 Leicester City
10 Atletico Madrid
11 Bayern Munich
12 Club Brugge
13 Cruzeiro
14 Levante
15 River Plate
16 São Paulo
17 Tottenham
18 Chelsea
19 Man City
20 Sampdoria
21 Sc internacional
22 Arsenal
23 Aston Villa
24 AC Milan
25 Dynamo Moskva
26 FC Basel
27 Fenerbache
28 Hamburger SV II
29 Independiente
30 Leverkusen
31 Montpellier
32 Real Madrid
33 Roma
34 Shakhtar Donetsk
35 Stoke City
36 Swansea
37 Wolfsburg
38 Besiktas
39 Celtic Youth
40 Manchester United U21
41 Spartak Moscow
42 Sunderland
43 Atalanta
44 Bremen
45 D.K.Y.S.
46 Anderlecht
47 Hoffenheim
48 PSG
49 SEVILLA
50 Udinese
51 AJAX
52 Crystal Palace
53 Dinamo Zagreb
54 Liverpool
55 naples
56 Newcastle
57 PSV
58 Saint Etienne
59 Standard Liege
60 West Brom
61 Olympiacos
62 Villarreal
63 Athletic Club
64 Valencia