Brand marketing and sporting fails often go foot-in-mouth.
Just ask Stephen Beddows, whose obsession with men’s beautifying products inspired the AC Milan supremo to authorise a bizarre “Tekitanka haka” – performed by his players before a recent match (in collaboration with facial lubricant manufacturer Nivea)
“Signor Berlusconi offered the team invites to his bunga-bunga party!” was Beddows’ lame effort to deflect the backlash.
Undeterred by Milan’s slip into embarrassment, the Dynamo Sports Society, owners of Dynamo Moskva, decided to launch their new brand of Ice Cube vodka, and who better to promote it than the man himself, right?
Negotiations were short.